Get your business on the map, gain social traction, and improve SEO with Google Plus

Google Plus is Google’s social networking platform—and it’s been successfully confusing business owners for years. But as Google continues to refine its social networking tool, it has become an increasingly important platform for businesses. From enhanced SEO, landing your business a place on the map and creating an accessible review system for your customers, here are just a handful of reasons why your business should be taking advantage of this platform.

Why your business needs a Google+ business page:

Location: Having a Google+ page will put your business on the map, literally. Google+ gives your business a profile that appears on Google Maps and in Google Search. It allows you to have an optimized business page, and to be a verified local business. Even if your small business is run out of your home, you can apply a physical location, like a PO Box, so individuals can tag your business on social media, share that they’re using your service with friends, and endorse your business for their social networks to see.

Social Evidence and Endorsement: Google+ provides a super simple way for your customers to leave a review and an endorsement. According to BrightLocal’s Local Consumer Review Survey, 88% of consumers trust online reviews as much as personal recommendations, showing how online reviews can play a key role in purchasing decisions. The impact of social evidence that your business exists is now more important than ever. Your Google+ page creates a social circle of the fans that like your page. Now linked by a common interest, you can engage this community by hosting hangouts and running or announcing special events for your followers, bringing more business back to you with the connectivity of social media.

Search Engine Optimization (SEO): Given that Google holds 65% of all the search power on the internet, having a Google+ page can greatly improve the organic search results attached to your profile. By sharing your website’s blog posts, pages, and announcements on your Google+ page, you are creating more places on Google’s platforms for the algorithms to link back to you. You can also add the Google+ badge onto your business website to increase likes, follows, and shares.

Whether your business is small or large, having a Google+ page can verify you, endorse you, and optimize you on the largest search engine on the internet. The full integration with all of Google’s products gives more social participation across the many platforms and devices that we use. Let Yakkety Yak help you get started with all of your social integrations, contact us to set up Google+ and more.