Navigating the process of AdWords and Content Marketing
Paid search advertising is one of the best ways to drive the right people to your website. Alongside SEO and content marketing efforts, creating a Google AdWords campaign lets you reach new customers who are seeking your services on the internet. Additionally, a successful AdWords campaign has the power to grow your business by increasing leads and building a better understanding of from where your audience is coming. While mastering the art of AdWords isn’t something that happens overnight, let’s walk through the basics.
AdWords is simply Google’s advertising platform that allows anyone with a gmail account to create unique, customized advertisements to be displayed on Google search bars and websites. Working within a daily budget, one only pays for AdWords when someone clicks on your ad. Advertisers can use multiple variations of copy to measure which ad generates the most leads. It can even be geo-targeted so people within a designated city or region see your posts. Google AdWords allows users to target keywords with customized ad copy, improving search engine results across a wide range of topics.
While the process of implementing AdWords is relatively simple, a campaign of this nature takes time to maximize the results and the budget at hand. Research different keyword combinations to try out a variety of options. This process will give you a better idea of what customers are searching for. Then, target your ads to the location of the customers you want to reach. Ensure your ad copy (headline, two lines of text and an URL) is correct, filled with keywords and working links. Then, review everything, enter the billing information and boom: your ad is published.
Creating a successful campaign in AdWords isn’t just about publishing and hoping for the best. There’s a lot of testing, tweaking and measuring of results that happens in the interim. While time consuming, the beauty of an AdWords campaign, is that it is very easy to see where your advertising spend is going to pack the most punch. When used alongside other marketing efforts, like a content program, social media and SEO, AdWords has the potential to turn Google searchers into full-blown, new customers.
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