4 Reasons to make your content mobile friendly in 2016
We love our smartphones. As a result, content is being consumed from mobile devices more now than ever. With over 2 billion people estimated to use smartphones around the world in 2016, it’s time to get smart about how those consumers view content. If consumers don’t enjoy the experience of reading your articles online because they aren't mobile friendly, they won’t be sticking around to learn more about you or what your business has to offer. Not such a good thing for your content marketing strategy, is it?
Here are 4 reasons to make your content mobile friendly.
- Google’s Way or the Highway. In 2015, Google announced that it will position mobile-ready websites in a higher ranking order. This means that a website should transition seamlessly from the computer screen to the small screen, appear legible, and be easy to navigate with a finger. Given that Google controls 65% of search, and 30% of American’s with a smartphone rely on their devices to access the internet, according to Pew Research Center, having a mobile version of your website is no longer just an option.
- The Extra Mile: Consider Consumer Preference. People are changing the way they engage with content as a result of the small screens. With the on-the-go society, condensed reading time, and smaller screens for viewing, content needs to be attention grabbing, concise, and actionable. Put some thought into keeping your message valuable and the ideas succinct so that people read what you put in front of them.
- The Influence of Social Media. Digital consumers are finding content through social media platforms, so take advantage of the influence of the various platforms. Focus on getting those readers engaged in the article, so they are drawn out of the social platform and onto your own website. Having a strong call to action for each written piece will play a vital role in converting traffic from social platforms and closing the deal for future potential customers.
- The Newsletters Effect. Mobile-content isn’t exclusive to social media and personal or business websites, but it also is consumed via email newsletters. In recent years, people read email on their mobile devices more than they check in from their desktop. A Movable Ink, US Consumer Device Preference Report states that nearly 66% of email users check email through a smartphone or tablet. To avoid email newsletters from going ignored, follow the mobile-friendly content guide of being instantly inspiring, concise, and actionable, and make sure your email campaign provider has mobility options to assist in a seamless reading experience.
The mobile world is developing and content is making strides to evolve with the changing ways consumers utilize technology and get information. Making your content action-packed and to-the-point, while also confirming your website is conducive to the mobile environment, is an overwhelming task. We get that. That’s why Yakkety Yak is here to help. We can ensure your content is ready for the small screen, and make sure you website is setup for success. Contact us to start the conversation to make sure your content is mobile friendly.