When you mix strategy, creativity, and business, you get Yakkety Yak
Content marketing is a unique industry that has grown rapidly in the past several years with the rise of social media, web-based businesses, and the increasing need for nearly all companies to have an online presence. Working with a content marketing firm provides many solutions to your unique problems. If you’re wondering how that could be, what it’s like to work with a team of writers, marketers, and designers, or just want to know what content marketing is, this is the post for you.
What is content marketing?
According to ContentMarketingInstitute.com: “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience, and, ultimately, to drive profitable customer action.”
Content marketing is proven to save over fourteen dollars per newly acquired customer, and generate 54% more leads into the marketing funnel over traditional marketing. Given the impact content marketing has on a business’s overall brand awareness and sales, there’s no doubt that the ROI is worthwhile.
Content marketing provides that checklist with everything you should be doing to help grow your brand recognition online, but if you can't find the time to manage the process, then who will?
Enter: Yakkety Yak.
Yakkety Yak is an extension of your marketing team, focused on getting you found online. We specialize in inbound marketing, providing you content and design for the copy on your website, your blog, email newsletters, and social media. We produce every aspect of your marketing materials, and although we flaunt our ability to work independently without hand-holding, we love to work as a team to produce innovative products. We collaborate with you to ensure that your needs are met and your time is preserved, while we organize your content marketing strategy which includes brainstorming, researching, writing, and promoting all of the content you will publish online.
Under our watch, your webpages converts so that every visitor understands what it is you and makes a purchase or becomes a lead. We do the research to help you understand your target customer and come up with innovative ways to educate, engage, and grow your audience. From logo creation, rebranding, and visual standards, our talented design staff will develop guidelines to keep your visuals consistent throughout the entirety of your content marketing efforts. Your brand will become a cohesive platform for your business to thrive upon.
Professionalism is a key priority in our business, and we have an educated and well-researched team of writers that can take the technical jargon of your industry and turn it into palpable stories that drive interest and traffic to your website. You will be seen and found online, converting leads, customers, and future collaborations for business ventures through your published credibility, thought leadership, and expertise in your industry.
Don’t let your content marketing fall flat. Become an expert in your field, get found online, and create an engaged community of followers and customers. Contact Yakkety Yak today.